Welcome to an episode with a leading expert in digital marketing, Dr. Mindy Weinstein.
In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of scarcity: time-related, supply-related, demand-related, and limited edition. In this conversation, Mindy highlighted the importance of using scarcity ethically and developing marketing tactics that align with your product or service that aim not only to sell but to help your audience and customers.
Dr. Mindy Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. Founder of the digital marketing firm Market MindShift, she has trained thousands of professionals from organizations of all sizes, including Facebook, The Weather Channel, and World Fuel Services. She has a doctor of philosophy degree in general psychology with an emphasis on technology and is a marketing instructor at Grand Canyon University and the University of Denver, as well as a program leader for The Wharton School and Columbia Business School.
Weinstein uses her experience and knowledge as a marketer, researcher, teacher and scholar to help businesses increase revenue. She is the host of the popular podcast, Persuasion in Business, and is a global speaker. Weinstein is married, the mom of two boys, and calls Arizona home.
Get Mindy's book here:
The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions. Dr. Mindy Weinstein
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For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss why you need case interview structures.
Despite the words “framework” and “structure” used so often, most candidates cannot explain what it is and why it is used. Unless you know the latter, you tend to misuse the framework and incorrectly use it in a case. This podcast presents the need for case structures from the viewpoint of the interviewer or engagement partner. It indicates that case structures are not there merely to guide you, but to guide the person guiding you. And if you extend this to its logical conclusion, if the framework is their to guide the interviewer, then communicating your structure and thinking becomes very important.
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For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss about candidates drowning in feedback. They want as much good feedback as possible and speak to as many people as possible thereby receiving lots of detailed and sometimes average feedback on their performance. There are two problems here. First, much of this feedback will likely be contradictory and possibly misleading. Second, the candidate will literally drown in this feedback usually consisting of a 2-page list of improvement areas. We expect our candidates to always prioritize the top 3 issues and tackle them, as explained in this podcast. It is vital to follow this 80/20 principle and ignore the majority which will be of little value overall.
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For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the disclosure rules on resumes.
Candidates sometimes divulge too much confidential details, or too little in interviews, resumes, cover letters and LinkedIn profiles. These are the rules for disclosure. It is important to remember that disclosing confidential information merely indicates to McKinsey that you cannot be trusted with their own client information. Moreover, disclosing information on your resume and hiding it from your LinkedIn merely means you are aware of the ethical breach you are making. It is important to avoid these problems at all costs. From the beginning, be the person that is worthy of a consulting firm.
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For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss how build hypotheses with decision trees.
Building hypotheses is very difficult. Most candidates in a McKinsey, BCG et al interview would not know when to build the hypothesis, what comprises the hypothesis, how to test if it is MECE etc. This simple technique is one way to build hypotheses and used on real consulting engagements. It was developed to help candidates prioritize their analyzes and ensure the hypotheses are MECE. When practicing this technique note that the development of the decision tree must be done quickly and cleanly.
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For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss an example of poor case dialogue.
Interviewers can only respond to what you say, and poor communication, like in this example, not only wastes time, but is a poor reflection on your candidacy. This is a crucial point to remember. No matter how brilliant you may be, if you cannot communicate that brilliance, and do so in a manner laymen would understand, your intellect counts for little in a case interview since it is all about demonstrated competency. You must demonstrate your competency. Period.
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Welcome to an episode with Dr. Ella F. Washington, the author of The Necessary Journey: Making Real Progress on Equity and Inclusion.
How do we build an environment where employees feel safe to be themselves? Who is responsible for creating an organization that values and embraces diversity, equity, and inclusion? And what do we truly need to achieve, sustain, and maintain the workplace utopia that we dreamed of?
Dr. Ella F. Washington is an organizational psychologist and DEI expert with a wealth of experience through her involvement as the Founder and CEO of Ellavate Solutions, a Professor of Practice at Georgetown University's McDonough School of Business, and the co-host of Gallup's Center of Black Voices Cultural Competence Podcast.
Dr. Washington continues to deepen her research pipeline and thought leadership as a Gallup Senior Scientist studying inclusive leadership, strengths and other DEI workplace topics. She has global consulting experience in the human capital space, which has allowed her to impact clients across a myriad of industries including financial services, sports & entertainment, oil & gas, higher education and government.
Previously, Dr. Washington worked at Gallup and led the Diversity and Inclusion practice where she provided insight to clients on issues of culture, strategic DEI and engagement.
The Necessary Journey: Making Real Progress on Equity and Inclusion. Dr. Ella F. Washington
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For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss how to hold networking conversations
Networking calls/coffee chats are tricky. You should not be following the advice found for general recruitment. We insist our clients network with partners so most of the advice we provide is for networking with McKinsey and BCG partners. The reality is that partners are best equipped, and most influential, to assess a unique profile and make a judgement call on the spot. The danger is that if you do not impress the partner, you are very unlikely to go anywhere with further networking. The more atypical your profile, though, the greater the need to network with a partner, and the benefits far outweigh the risks.
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Welcome to an episode with Frank O’Connell, the author of Jump First, Think Fast.
In this episode, Frank takes us on his career journey as he successfully explores multiple industries from baked goods to sporting apparel to video games. He shares the lessons he learned and how he built lasting relationships as he worked in different industries.
Frank O’Connell is known for his unconventional approach for high performance through his strategic thinking, brand building, breakthrough marketing, and new product ideas. His accomplishments include serving as president of Reebok Brands, president of HBO Video, CEO of Indian Motorcycle, and chairman and CEO of Gibson Greetings, Inc. He spent the first fourteen years of his career developing well-known brands at Arnold Bakery, Mattel, Carnation Company, and Hunt Wesson foods, among other brands in the baking and natural foods industry.
O’Connell was a senior partner with The Parthenon Group, a top strategic consulting company for seven years. He also spent sixteen years on the board of TreeHouse Foods Inc., and he is an investor and board member at Schylling, Inc., a toy company and is cofounder of Tuckerman Capital. He has also served on numerous Cornell University boards where he earned his BS in Economics and an MBA.
Get Frank’s book here:
Jump First, Think Fast: An Unconventional Approach to High Performance. Frank O’Connell
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Welcome to an episode with a Professor of International Business and Strategy at Northeastern University's D'Amore-McKim School of Business, Ravi Sarathy.
What happens if a company or country regulates its own digital currency? In this episode, Ravi Sarathy answers very interesting questions about blockchain and cryptocurrency. He outlines the features and capabilities of a blockchain, the implications of using it, and how organizations can leverage blockchain to their advantage.
Ravi Sarathy is the author of Enterprise Strategy for Blockchain, published by MIT Press in Oct. 2022, in which he explains how companies can gain a competitive advantage by developing and deploying blockchain capabilities. Ravi has published in journals such as Journal of International Business Studies, Journal of Management Studies, Long Range Planning, Small Business Economics, and California Management Review. His previous book was Firms within Families: Enterprising in Diverse Country Contexts.
His research interests are in global strategy, technology strategy, and family business. Ravi holds a Ph.D., Univ. of Michigan, and is a graduate of the Indian Institute of Management, Ahmedabad. He has taught executive education programs for companies such as BAE Systems, LG Electronics (S. Korea), Masa Shipyards (Finland), Mathworks, EMC, and others. He was a Fulbright scholar, as the Fulbright-Flad Chair in Strategic Management at the Technical University of Lisbon. He has been a Visiting Professor at the University of Michigan, at the Australian Graduate School of Management in Sydney, and other institutions.
Get Ravi’s book here:
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Welcome to an episode with Nick Santhanam, the CEO of Fernweh Group, an investment company adapting an engaged investor & operator model (EIOM) to create alpha in the industrial and industrial technology sector.
In this episode, we dig deep into the prevailing narrative about the decline of manufacturing in the US and if that is the case, the actions needed from the government to bring back the US as a thriving manufacturing nation.
Nick Santhanam is a former Senior Partner at McKinsey & Company’s Palo Alto office and was the leader of their global industrials practice. In addition, Nick was the global convener of several McKinsey annual events, including the Industrial CEO event (GILS), Industrial-tech and Semiconductors CEO event (T-30), Food Processing CEO event (FPH-30), and Senior Tech Influencers Summit (TEDS). He co-authored several of their leading industrials research: McKinsey on Industrials, McKinsey on Food Processing and Handling, and McKinsey on Packaging.
He is also on the Advisory Board of Smithsonian Libraries, given his passion in continuous learning.
Early in his career, Nick worked as a technical manager at a printed circuit board (PCB) and ceramics manufacturer in New York. He also worked as a manufacturing engineer at another PCB and ceramics manufacturer in their Delaware facility.
Nick has an MS in Chemical Engineering from University of Illinois and an MBA in Strategic Management and Finance from the Wharton School of the University of Pennsylvania, where he was a Ford and Palme Scholar.
Get Nick’s book here:
The Titanium Economy: How Industrial Technology Can Create a Better, Faster, Stronger America. Asutosh Padhi, Gaurav Batra, and Nick Santhanam
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Welcome to an episode with a highly regarded global executive, Daphne E. Jones.
In this episode, Daphne shares her inspiring journey of overcoming criticism, judgment, racism, and doubt. She was told by her career counselor that Black girls don’t successfully make it in college, but should instead go to secretary school. Today, Daphne is a corporate board member who has held CIO and other leadership positions at Fortune 500 companies including IBM, Johnson & Johnson, Hospira (now Pfizer) and General Electric. With the right mindset and perseverance, Daphne defied everyone’s doubts, overcame life’s challenges, and emerged victorious.
Daphne also discussed the role and significance of finding the balance with your 5 F’s (faith, family, finances, fitness, and furthering your career) to succeed in life. She also elaborated on the 4-step EDIT methodology (Envision, Design, Iterate, and Transform) that enables women to transform their mindset to win.
Daphne E. Jones has 30+ years of experience in general management and executive level roles at IBM, Johnson & Johnson, Hospira, and General Electric but began her career as a secretary. At GE, she served as SVP for Future of Work, SVP & CIO for Product Engineering, Imaging, and Ultrasound, and as Senior Executive & CIO for Global Services, all of which composed a $13 billion segment of GE Healthcare. Jones serves on the board of directors for AMN Healthcare, Inc., Barnes Group Inc., and Masonite International Corp, and is the recipient of numerous domestic and international awards. She recently started a company that teaches leaders how to prepare to serve on boards.
Get Daphne’s book here:
Win When They Say You Won't: Break Through Barriers and Keep Leveling Up Your Success
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Welcome to an episode with the first-ever Chief Design Officer and SVP of PepsiCo, the world's second-largest food and beverage company, Mauro Porcini.
In this episode, Mauro talked about how his career started and how his love of what he is doing helped made PepsiCo what it is today. He also talked about the step-by-step process of designing and establishing a new culture in any corporation and how this would lead to innovation, eventual growth, and overall success.
In the past eight years, Mauro and his design team have won more than 1,100 design and innovation awards and in 2018, PepsiCo was recognized by Fortune in its Driven by Design list. He was previously 3M’s first Chief Design Officer. Porcini has been recognized with several personal awards, including Fortune’s 40 under 40, GQ Italia’s 30 Best Dressed Men, and Fast Company’s 50 Most Influential Designers in the United States. In 2018, he was awarded a knighthood (cavaliere) by the president of the Italian Republic. He lives in New York City.
Get Mauro’s new book here:
The Human Side of Innovation: The Power of People in Love with People. Mauro Porcini.
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Welcome to an episode with Linda Yates, the founder and CEO of Mach49, the leading growth incubator for global businesses with clients including Goodyear, Hitachi, Intel, JetBlue, Nestlé Purina, Prudential and Shell.
In Linda’s new book The Unicorn Within, she empowers large companies to beat startups at their own game—to build a pipeline and portfolio of new ventures to drive meaningful growth through teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive.
Linda Yate is a seasoned CEO with over 25 years of experience creating global strategy and driving innovation for large multinationals around the world. A native of Silicon Valley, Linda spent a decade as a member of the Board of Directors for NYSE-traded Sybase Inc. (now SAP) and has been a board member and advisor to many entrepreneurs and private companies. Linda was previously CEO of Strategos, pioneering the field of Corporate Innovation with Co-Founder and Chairman, Professor Gary Hamel. She is a Henry Crown Fellow with the Aspen Institute. She has been interviewed by Reid Hoffman for “Masters of Scale” and other programs.
Get Linda’s book here:
The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed. Linda Yates.
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Welcome to an episode with a top-rated speaker, best-selling author, and consultant, Dr. Cindy McGovern. Get Cindy’s book here: https://amzn.to/3Cys1ae
Most of us view “sales” as a pushy, manipulative, and one-sided thing. But really, “sales” is understanding what others need and trying to deliver on those needs. Regardless of the nature of work—whether you're selling a product, service, or idea, you are selling yourself first and it is a life skill that everybody needs. Therefore, it is important to first build trust and develop your personal brand around it which will make selling easier.
In this episode, Dr. Cindy defined sales in a different light. She discussed how to sell yourself and how to proactively manage your personal brand.
Dr. Cindy McGovern is the founder of Orange Leaf Consulting, which helps organizations, entrepreneurs, and individuals create dynamic and robust sales processes. Before launching her business, McGovern was a college professor of communication as well as a successful sales professional. She has worked with hundreds of organizations of all sizes and specialties across the globe and is now one of the most sought-after business and sales authorities.
Get Cindy’s book here:
Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand. Dr. Cindy McGovern. https://amzn.to/3Cys1ae
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Welcome to an episode with Ashish Kothari. In his book “Hardwired for Happiness” Ashish outlines an easy-to-follow recipe that can help anyone increase joy, health, love, and meaning in their lives. His transformational approach is secular, interdisciplinary and integrates learnings and best practices across the fields of science and spirituality. Get Ashish's new book here: https://amzn.to/3yyzfdh
Ashish is an executive coach, author and founder of Happiness Squad, a company focused on helping individuals and organizations unleash the power of happiness and well-being to achieve their full potential. Ashish is a deep expert on happiness and human flourishing having read over 450 books and trained under masters across the disparate fields of spiritual wisdom traditions, psychology, and neuroscience. Prior to starting Happiness Squad, Ashish spent over 17 years at McKinsey and Co, a premier management consulting firm, supporting thousands of leaders and their organizations succeed through increasing their effectiveness, building more human-centric cultures, and developing new mindsets and capabilities at scale. He served as the co-dean for the Centered Leadership as well as Reenergizing organizations training programs at McKinsey and is a highly sought-after expert on leadership and well-being, both internally and externally.
Ashish is a Newfield-certified ontological coach trained to help leaders overcome obstacles through the use of language, mood, and somatics to shift how they observe the world. He also has a Master’s in Business administration (MBA) with a specialization in Organizational behavior from Chicago Booth and a Bachelor's and Master's degree in Chemical Engineering from the Indian Institute of Technology, Mumbai, India.
Ashish is married and lives with his wife Lizzie, son Ashwin and their dog Ms. Puggles in Boulder, Colorado. He serves on the advisory board of the CU Leeds business school.
Get Ashish’s book here:
Hardwired for Happiness: 9 Proven Practices to Overcome Stress and Live Your Best Life. Ashish Kothari. https://amzn.to/3yyzfdh
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For this episode, let's revisit a Case Interview & Management Consulting classic where we dtalk about case length and details.
When we ask candidates for more details in their resume, fit responses and cover letter, they always write longer sentences. There is an important difference between “more details” and “greater length". Most candidates are accustomed to spending just a few minutes on a thought and then writing up long and poorly structured sentences. When we ask for more details, we require more facts in the case interview or fit answer and this, crucially, usually means denser and shorter answers.
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For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss speed. Far too many candidates focus on being faster. That is another myth.
Speed is an outcome of having good technique. So if you are slow, deconstruct your technique, analyze weaknesses and develop a new way to solve arithmetic. That is key. Unless your technique improves aka "your process to solve math," you will never improve. We explain how in this podcast. Moreover, if an interviewer or practice partner indicates you are slow, think carefully if your technique can be improved, versus merely trying to speak faster. Note, there are many different techniques to solve arithmetic problems so do not search for the "best" technique. Find one that works for you.
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Welcome to an episode with Catherine Mattiske, a leading training professional, author, and publisher, with an internationally acclaimed career spanning 30 years across an array of industries including banking, insurance, pharmaceutical, biotechnology, and retail.
In this episode, Catherine speaks about her journey of becoming a successful entrepreneur and how she broke out of trading time for money. Catherine shares her advice to people who are trying to build a company from the ground up and also build a passive income. She highlighted the value of communication in forming and strengthening client relationships, leading to business success.
Catherine Mattiske established ‘The Performance Company,’ a leading-edge training and consulting organization, in 1994. The Performance Company has offices in Sydney, Los Angeles, New York, and London. Catherine has earned a reputation for helping clients achieve their personal and business goals across Australia, the USA, United Kingdom, Europe, Africa, New Zealand, and Asia. Her client list has a global reach, including high profile Fortune 100 and 500 companies.
Catherine Mattiske is an accomplished author and publisher. In 2021, Mattiske published her thirty-first book: UNLOCK INNER GENIUS: Power Your Path to Extraordinary Success.
Recognized globally for her achievements in business, Catherine Mattiske was a member of the US Congressional Business Advisory Council. Mattiske has been awarded for her influence on US business and has also been nominated on several occasions for the prestigious Australian Business Woman of the Year.
Since expanding her Australian business to the US and Europe in 2001, Catherine has worked with her team remotely and built a global virtual organization. Catherine knows the highs and lows of leading virtual teams, and she is passionate about helping leaders overcome their barriers to success when leading virtual teams.
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Welcome to an episode with CNBC’s Senior Media & Tech Correspondent, Julia Boorstin. Get Julia’s Book here: https://amzn.to/3ekjT4Y
In this episode, Julia speaks about female leaders and their struggles in facing gender bias and “pattern matching” in largely male-dominated industries. She discusses the key commonalities of female leaders who thrived in spite of the challenges that made them uniquely equipped to lead and grow successful businesses.
Julia also shared her journey of becoming a CNBC senior media and tech correspondent. As an expert, she shares tips on how to prepare for interviews, how to become a better communicator, and how to respond to opportunities.
Julia Boorstin is CNBC’s Senior Media & Tech Correspondent and has been an on-air reporter for the network since 2006. She also plays a central role in CNBC’s bicoastal tech-focused program “TechCheck” delivering reporting, analysis, and CEO interviews with a focus on social media and the intersection of media and technology.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting private companies transforming the economy and challenging companies in established industries. She also helped launch the network’s ‘Closing the Gap’ initiative covering the people and companies closing gender and diversity gaps. Julia is a graduate of Princeton University, she has been a reporter for Fortune magazine, as well as a contributor to CNN and CNN Headline News. She also was an intern for Vice President Gore’s domestic policy office. She lives in Los Angeles with her husband and two sons.
Get Julia’s book here:
When Women Lead: What They Achieve, Why They Succeed, and How We Can Learn from Them. Julia Boorstin. https://amzn.to/3ekjT4Y
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Welcome to an episode with an expert on organizational paradoxes, Wendy Smith. Get Wendy’s Book here: https://amzn.to/3fF1b8C
When faced with a tough decision-making situation, it is common for us to assess and select what we believe is the best deal and then move on. We tend to assume that we need to pick one option and eliminate the other. But what if we could actually succeed in pursuing both options?
In this episode with Wendy Smith, we discuss how leaders and individuals can effectively respond to contradictory yet interdependent demands and have the mindset shift needed to successfully navigate a paradox.
Wendy Smith is the Dana J. Johnson Professor of Management and faculty director of the Women’s Leadership Initiative at the Lerner College of Business and Economics, University of Delaware. She earned her PhD in organizational behavior at Harvard Business School, where she began her intensive research on strategic paradoxes—how leaders and senior teams effectively respond to contradictory yet interdependent demands.
Working with executives and scholars globally, she received the Web of Science Highly Cited Research Award (2019, 2020, and 2021) for being among the 1 percent most-cited researchers in her field and received the Decade Award (2021) from the Academy of Management Review for the most cited paper in the past 10 years. Her work has been published in such journals as Academy of Management Journal, Administrative Science Quarterly, Harvard Business Review, Organization Science, and Management Science.
She has taught at the University of Delaware, Harvard University, and the University of Pennsylvania–Wharton while helping senior leaders and middle managers all over the world address issues of interpersonal dynamics, team performance, organizational change, and innovation.
Wendy lives in Philadelphia with her husband, three children, and the family dog.
Get Wendy’s book here:
Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems. Wendy Smith, Marianne Lewis, Amy C. Edmondson. https://amzn.to/3fF1b8C
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Welcome to an episode with a reporter for The Wall Street Journal, Sean McLain. Get Sean’s book here.
This episode with Sean McLain revolves around the story of Carlos Ghosn, one of the world’s most feared and admired business executives who had remarkable success, yet faced a catastrophic fall. He was accused of financial misconduct and arrested for a bevy of alleged crimes—all of which he vehemently denied.
Sean is a reporter for The Wall Street Journal based in Los Angeles, covering EV startups like Rivian, Lucid, and Japanese and Korean automakers.
Since 2016, Sean McLain has overseen The Wall Street Journal's coverage of the largest automakers in Japan, including Toyota, Honda, and Nissan, and received the Malcolm Forbes Award by the Overseas Press Club of America for his coverage of the former Nissan and Renault executive's arrest and detention.
Sean graduated from St. John's College in Annapolis, Maryland, and lives in Tokyo.
Get Sean’s book here:
Boundless: The Rise, Fall, and Escape of Carlos Ghosn. Nick Kostov and Sean McLain
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For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss about the typical errors candidates make in trying to read too much into the behavior of interviewers: quiet, asking questions, rude, etc. One thing we always caution candidates is to be wary of assuming the friendly person likes them or that the unfriendly person does not like them. Friendliness does not equate to "like" and people display their emotions in very different ways. So, if the interviewer is very friendly, it could go either way.
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Welcome to an episode with a sought-after business leader and an expert in finance and investing, Candy Valentino.
How do you create wealth and financial freedom?
This question roams around almost anyone’s mind. Yet, not everyone has achieved the “financial freedom” level.
In this episode, Candy shares the most effective tips to build wealth through investment, sustainable and long-term business, and how to earn and save more. She discussed the right mindset about money and covered the six ordinary steps to achieve extraordinary financial freedom.
Candy Valentino has over 24 years of business experience building and exiting companies in service, retail, product manufacturing, and real estate investing.
During her two-and-a-half decades as an entrepreneur, Candy Valentino has been named to Top Business Leaders 40 Under 40, Top 50 Women In Business, 10 People Making a Difference, Top 10 Business Consultants by Yahoo Finance, and was the youngest female to receive the Governor’s Award in Entrepreneurship in Pennsylvania. Success Magazine named her “Women of Influence” and “Leaders Who Get Results” alongside Tony Robbins and Brené Brown. She shares her gritty, real-world business and investing strategies with an audience of millions through her Founders Organization. Candy Valentino lives in Scottsdale, AZ.
Get Candy’s book here:
Wealth Habits: Six Ordinary Steps to Achieve Extraordinary Financial Freedom. Candy Valentino
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Welcome to an episode with Jennifer Smith, the CEO and co-founder of Scribe, Jennifer Smith.
In this episode, Jennifer shared her career journey and how she came up with the ideas that led her to founding Scribe. We discuss the value of institutionalizing knowledge and unleashing know-how from a single person into an asset that’s available across the company. We also speak about the massive possibilities that a knowledge management system can have for a company and the impact it can have on a business.
Jennifer Smith is a former VC and McKinsey consultant turned accidental CEO. She interviewed more than 1,200 business leaders on a quest to understand everything there is to know about processes, best practices, and productivity. Now, with her startup Scribe, she’s empowering people to own their processes by building the world’s first operating system for know-how.
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